WhatsApp Calling (Closed Beta)

Modified on Wed, 6 May at 8:12 AM
Bring real-time voice conversations into WhatsApp. Your users can now talk to customers live, right inside the same conversation where they've been chatting, without asking them to switch apps or share a phone number. Text handles most things, but when a customer is stuck, frustrated, or ready to buy, a 2-minute call beats 20 messages.
Getting Access
WhatsApp Calling is in closed beta
. To request access, please fill out the form:
> Voice is now a native part of WhatsApp. Accounts still treating WhatsApp as text-only are leaving conversions on the table.
Note: 
This release is web-only for now. Mobile support is coming in the first half of May, stay tuned.
What's New
Native Voice Calling
Inbound and Outbound Calls:
 Make and receive voice calls directly inside WhatsApp, no external dialer, no new phone number, no app switching. Customers stay in the same thread they already know and trust.
Call Buttons in Conversation View:
 One-click escalation from chat to voice. Your agents can lift a heavy conversation into a call without leaving the inbox.
Customer-Initiated Actions
Callback Requests:
 When a call is missed, customers can tap to request a callback. No more lost leads because someone rang at the wrong minute.
Interactive Call Permission:
 When the service window is open, customers are prompted to grant call permission through automation.
Template-Based Call Permission:
 When the service window is closed, send a pre-approved template to request permission before calling, fully compliant with Meta's policies.
Availability Controls
Available Hours:
 Set the exact windows when your team is reachable on voice. Keep voice as a premium channel, not a 24/7 burden on your reps.
Temporarily Unavailable Hours:
 Block out stand-ups, training sessions, or lunch breaks without disabling calling entirely.
Industry Use Cases
Real Estate
A lead enquires about a listing on WhatsApp at 8 PM. Instead of typing out floor plan details, the agent hits the call button, walks through the property in 90 seconds, and locks in a site visit for Saturday. High-intent leads convert before they cool off.
Home Services (HVAC, Plumbing, Electrical)
A customer messages about a leaking pipe. The business calls back instantly to assess urgency, quote a ballpark, and dispatch a technician, all without pulling the customer out of WhatsApp. Faster triage means more jobs closed per day.
Healthcare, Clinics, Dental, Aesthetics
For prescription queries, pre-op instructions, or sensitive follow-ups, voice is warmer and clearer than text. Patients call in on the clinic's existing WhatsApp number, no hunting for a landline, no switching to a separate phone tree.
E-commerce and D2C
High-ticket carts (jewellery, electronics, made-to-order) see major drop-offs when buyers have questions. A quick call from the brand, triggered off an abandoned cart workflow, recovers revenue that chat alone leaves behind.
Education, Coaching, EdTech
Course consultations, counselling sessions, and doubt-clearing calls happen inside the same WhatsApp thread that the student is already active on. Enrolment rates improve when the human voice enters the funnel at the right moment.
Financial Services and Insurance
Policy renewals, loan disbursal queries, and claims conversations often need a real voice for trust and clarity. Calling inside WhatsApp keeps the conversation auditable and on one channel, without asking the customer to share personal phone numbers with a call centre.
Automotive Dealerships
Test drive bookings, finance options, and trade-in valuations are naturally voice-led. Reps can jump from a "is this still available" message straight into a call, without exposing personal numbers or needing a dealer-management CRM dialler.
Why This Matters for SMBs
Most SMBs cannot afford a dedicated call centre, a cloud telephony stack, and a chat CRM all at once. WhatsApp Calling collapses voice and chat into one channel, one inbox, one team, and one number.
Concrete wins for account and their clients:
No new phone infrastructure:
 Zero setup cost, zero number porting, zero dialer licences.
Faster resolution on complex queries:
 Voice clears up in minutes what chat would stretch across hours.
Higher conversion on high-intent leads:
 Call the buyer when they're hot, not when they're back at their desk.
Fewer channel drop-offs:
 Customers never have to share a personal number or switch apps.
Unified conversation history:
 Chat, voice, and automation, all logged against the same contact.
Smaller teams, bigger reach:
 One agent can handle text and voice without juggling tools.
Prerequisites (per account)
Phone number in connected
 state.
WABA messaging limit at 2,000 tier or higher
.
Phone number not on coexistence
.
How to Activate
Go to Settings > WhatsApp > Calling
 tab.
Select the phone number
 you want to enable calling on.
Toggle Allow Calls
 and Callback on Missed Calls
.
Configure Call Buttons
 inside the conversation view.
Set Available Hours
 and Temporarily Unavailable Hours
 for your team.
Save, and you're live on voice.